Intro

River helps people grow their bitcoin wealth

I designed features like performance, supercharged recurring buys, and proof of reserves.

Product design

User research & testing

Performance revamp

Redesigned the performance view on mobile and desktop to help clients clearly understand how their bitcoin holdings have changed over time.

Increased engagement

|

1 PM · 2 SWE · 1 Designer

|

6 weeks

Product design

Marketing design

Supercharged recurring orders

Designed an automated feature that boosts bitcoin purchases when prices dip by comparing the current price to the trailing average and increasing the buy if it’s significantly lower.

Increased buy volume

|

1 PM · 2 SWE · 1 Designer

|

4 weeks

Product design

Front-end programming

Proof of reserves

Designed an user experience that lets clients independently verify our bitcoin reserves on-chain and confirm their individual River bitcoin balance is included.

Built brand trust

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1 SWE · 1 Designer

|

3 weeks

Product design

Art direction

River link revamp

Designed animated themes to River Link which is a feature that lets users text Bitcoin to anyone, anywhere, and to any wallet. Seasonal themes like Christmas and New Year made it more fun and festive, especially around the holidays.

Increased top of funnel

|

1 PM · 2 SWE · 1 Designer

|

4 weeks

Product design

Set start time for recurring buys

Designed scheduling a start time for recurring orders, allowing users to choose exact time or day that fit their preference.

~25% usage

|

1 PM · 2 SWE · 1 Designer

|

2 weeks

Product design

Edit an recurring buy

Designed editing for recurring buys, allowing users to update the amount or payment method as their strategy or finances change.

Improved client satisfaction

|

1 PM · 2 SWE · 1 Designer

|

4 weeks

Product design

Growth design

Referral rewards

Redesigned referrals rewards, making it easy for clients to share their invitation link, track signups, reward progress, and bitcoin earned.

Referrals generate 12% of new signups

|

1 SWE · 1 Designer

|

2 weeks

Product design

Funds transparency

Designed showing available Bitcoin and cash balances, helping users avoid confusion when full balances can't be used.

Reduced client calls

|

1 PM · 1 SWE · 1 Designer

|

3 weeks

Samuel Huang

Case Studies

Intro

River helps people grow their bitcoin wealth

I designed features like performance, supercharged recurring buys, and proof of reserves.

Product design

User research & testing

Performance revamp

Redesigned the performance view on mobile and desktop to help clients clearly understand how their bitcoin holdings have changed over time.

Increased engagement

|

1 PM · 2 SWE · 1 Designer

|

6 weeks

Product design

Marketing design

Supercharged recurring orders

Designed an automated feature that boosts bitcoin purchases when prices dip by comparing the current price to the trailing average and increasing the buy if it’s significantly lower.

Increased buy volume

|

1 PM · 2 SWE · 1 Designer

|

4 weeks

Product design

Front-end programming

Proof of reserves

Designed an user experience that lets clients independently verify our bitcoin reserves on-chain and confirm their individual River bitcoin balance is included.

Built brand trust

|

1 SWE · 1 Designer

|

3 weeks

Product design

Art direction

River link revamp

Designed animated themes to River Link which is a feature that lets users text Bitcoin to anyone, anywhere, and to any wallet. Seasonal themes like Christmas and New Year made it more fun and festive, especially around the holidays.

Increased top of funnel

|

1 PM · 2 SWE · 1 Designer

|

4 weeks

Product design

Set start time for recurring buys

Designed scheduling a start time for recurring orders, allowing users to choose exact time or day that fit their preference.

~25% usage

|

1 PM · 2 SWE · 1 Designer

|

2 weeks

Product design

Edit an recurring buy

Designed editing for recurring buys, allowing users to update the amount or payment method as their strategy or finances change.

Improved client satisfaction

|

1 PM · 2 SWE · 1 Designer

|

4 weeks

Product design

Growth design

Referral rewards

Redesigned referrals rewards, making it easy for clients to share their invitation link, track signups, reward progress, and bitcoin earned.

Referrals generate 12% of new signups

|

1 SWE · 1 Designer

|

2 weeks

Product design

Funds transparency

Designed showing available Bitcoin and cash balances, helping users avoid confusion when full balances can't be used.

Reduced client calls

|

1 PM · 1 SWE · 1 Designer

|

3 weeks

Samuel Huang

Case Studies